Norse Group Announced as Main Partner for Public Sector Challenge: Earth, Mynd and Shire 2026

The Public Sector Challenge is delighted to announce Norse Group as Main Partner for Earth, Mynd and Shire 2026, continuing a partnership that has become a defining part of the challenge’s success.

Taking place on Friday 11 September 2026 in Shropshire, Earth, Mynd and Shire will once again bring together public sector organisations, local government colleagues and partners to raise vital funds for Cancer Research UK and the British Heart Foundation.

This year marks the fifth consecutive year that Norse Group has supported the Public Sector Challenge, demonstrating an ongoing commitment to supporting communities, creating social value and bringing public sector professionals together beyond the workplace.

Set against the dramatic backdrop of Long Mynd and Carding Mill Valley, participants will take on routes ranging from 8.5 to 26 miles, with every route reaching the summit of Pole Bank and offering spectacular views across the surrounding landscape.

Commenting on Norse Group’s continued involvement, Daniella Barrow, Senior Director of Consulting at Norse Group, said:

“Over the past five years, we’ve grown our partnership with the Public Sector Challenge, with more employees joining us each year. Last year was our most successful yet, bringing people together from across the organisation to take on the challenge.

“Many of those taking part feel a close connection to the charities we’re supporting, which makes the experience even more meaningful. On an individual level, the challenge also offers real health and wellbeing benefits, giving people the opportunity to step away, reset and achieve something together.

“We’re looking forward to taking on Earth, Mynd and Shire this year, strengthening connections across the public sector and making a positive difference together.”

Public Sector Challenge Founder Jonathan Stephenson added:

“We are incredibly proud to continue our partnership with Norse Group. Their support, enthusiasm and commitment to the values behind the Public Sector Challenge have helped make the event what it is today.

“Partnerships like this are what make the Public Sector Challenge special – bringing together people from across local government and the wider public sector to challenge themselves, build relationships and raise money for fantastic causes.”

With registrations continuing to build, Earth, Mynd and Shire 2026 is shaping up to be another memorable chapter in the Public Sector Challenge story.